A New Brand Identity
With the recent expansion of our professional lighting services, we had to rethink our logo and the overall Mobile Illumination brand identity. Our beloved Christmas bulb logo served us well and was a perfect icon that told our customers exactly what we did. However, it was too exclusive and limited to the holidays. We’ve spent the last several years doing more Landscape Lighting, Year-Round Lighting, Special Event Lighting, Fiber Optic Starfields, and Outdoor Audio projects as a part of our custom lighting design and installation services. We knew we had to develop a company logo and brand identity that would represent all of our lighting services.
the Light Bulb
In developing a new logo, we explored different ways to represent light, from abstract rays to simplified bulbs. We also incorporated an M and/or I (in some iterations very subtle) to give a lasting connection between the company’s name and light.
When deconstructing the lightbulb, we noticed that the shape seemed to center around the filament. We played with variations of abstracted filaments that at the same time resemble the company’s initials.
“The result was a modern logo that encapsulates the perfect blend of light, style, and beauty.“
Making Light An Art
The Art of Lightscaping
n. The art of lighting a section or expanse of scenery that can be seen from multiple viewpoints.