A New Brand Identity With the recent expansion of our professional lighting services, we had to rethink our logo and the overall Mobile Illumination brand identity. Our beloved Christmas bulb logo served us well and was a perfect icon that told our customers exactly what we did. However, it was too exclusive and limited to the holidays. We’ve spent the last several years doing more Landscape Lighting, Year-Round Lighting, Special Event Lighting, Fiber Optic Starfields, and Outdoor Audio projects as a part of our custom lighting design and installation services. We knew we had to develop a company logo and brand identity that would represent all of our lighting services. Deconstructing the Light Bulb In developing a new logo, we explored different ways to represent light, from abstract rays to simplified bulbs. We also incorporated an M and/or I (in some iterations very subtle) to give a lasting connection between the company’s name and light.When deconstructing the lightbulb, we noticed that the shape seemed to center around the filament. We played with variations of abstracted filaments that at the same time resemble the company’s initials.“The result was a modern logo that encapsulates the perfect blend of light, style, and beauty.“ Making Light An Art We aim to make all of your experiences – during the holidays, celebrations or even at home in your own backyard – better, brighter, and more memorable. By creating art from light, we instill beauty and unforgettable moments into your experiences. While an artist uses a brush and paint, our tools are light and our canvases are the expansive spaces that fill your day. The Art of Lightscapingn. The art of lighting a section or expanse of scenery that can be seen from multiple viewpoints. Questions About Mobile Illuminationand the Art of Lightscaping? Contact Us
