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The months leading up to Christmas comprise the peak-selling season for retailers everywhere. Beginning in October, sales increase dramatically as customers purchase gifts, decorations, and supplies to celebrate with; and according to American Research Group, Inc, an average shopper is expected to spend over $800 during the Christmas shopping season on gifts alone.
If you are a commercial property owner, you and your tenants will obviously want to capitalize on the increase in business during Christmas selling season. You’ll need to do all you can to compete effectively against other businesses. And one of the best ways to do it is with commercial Christmas lighting and décor.
Christmas lights and décor are highly effective marketing tools. By installing commercial Christmas lighting and décor you’ll draw attention to your business and gain attention from people who might otherwise pass you by. You’ll also be demonstrating your Christmas spirit, and creating a feeling of goodwill and cheer with your customers and employees.
Of course, you won’t be the only one decorating your property for Christmas, so it’s important to do it well. Here are just a few examples of the many benefits that our professional holiday lighting designs can provide to your business.
Holiday shoppers are looking for a unique experience. That’s one of the reasons they still go out and fight for parking in shopping centers instead of shopping online. The Grove and Americana at Brand are great examples of how shopping centers attract shoppers with spectacular holiday lighting and decorations.
Even a simple lighting design along a roofline or wrapped around trees make a shopping center stand out from the landscape and increase visibility from roads and highways. It also creates a cheerful holiday atmosphere and puts shoppers in a festive mood, which can lead to increased spending.
Decorating entrance gates with lights, garlands and wreaths are a holiday tradition for many gated communities we serve. Residents deeply appreciate this extra effort on part of community management and enjoy coming home to the cheerful twinkle of holiday lighting.
Dealerships, especially those located along major roads and freeways, benefit greatly from Christmas lights on their roofline, building columns, and trees. Christmas lights draw the attention of people driving by and put holiday car shoppers into a cheerful mood when making purchasing decisions.
Hotels and Resorts
In the hospitality industry, customer satisfaction is everything. People choosing to stay at the hotel during the holidays greatly enjoy hotels creating a warm holiday atmosphere inside and outside of their property, making them more likely to provide positive reviews to their friends and online.
Christmas is one of the biggest religious holidays of the year, and churchgoers cherish this time of year. Your parishioners have come to expect holiday decorations and lights to celebrate and commemorate the true meaning of this special holiday.
Restaurants can also draw attention to their businesses from cars and passersby with brightly lit rooflines, landscaping and signs. With so many hungry shoppers out and about, it’s important to create an inviting holiday atmosphere for folks to enjoy so they’ll recommend your business to others.
Parks and Recreations
From the The Greek Theatre to Pershing Square, parks and recreation facilities attract thousands of visitors during the holidays. Christmas lighting and decor helps create buzz and attracts local visitors and tourists alike.
If you manage a municipality, creating holiday spirit is one of your most significant responsibilities. Your citizens and retailers expect decorated palm trees, city squares, and of course, an impressive downtown Christmas tree and lighting ceremony.
The holiday season is an extremely important time of year for businesses. Each presents its own unique design challenges and calls for its own style of lighting. At Mobile Illumination, we have over 60 years of combined experience in designing, installing, and maintaining holiday lighting for some of the most impressive commercial properties in Southern California. This year, let us transform your enterprise into a warm, welcoming, and more profitable holiday destination. For more information, give us a call today.