Grow Your Business with Outdoor Lighting

May 22, 2021
Jennifer Zdenek
Landscape

As businesses adapt to a new culture of social distancing and lifestyle changes, they are using innovation to strengthen their presence and grow their business with outdoor lighting. With an optimistic outlook, businesses are finding simple ways to persevere and strategize. An easy way to provide an environment both your patrons and employees will enjoy, is through outdoor lighting. The right outdoor lighting can expand your business space and extend your operating hours.

Here are some ways you can grow your business with outdoor lighting and lift your business out of the pandemic constraints.

Extend Operating Hours

With the need to socially distance, many businesses are expanding their limited indoor capacity outdoors. This includes moving your clientele outside after hours! A custom lighting design can expand your customers’ experience while allowing your establishment to stay open longer. The ability to provide your patrons the option to enjoy your services after dark is a smart way to increase revenue.

Introduce Themed Events

Break up the dullness of the week by organizing outdoor themed events at your business. Maybe you want to celebrate gameday, a holiday, customer appreciation, open mic night, or a VIP dinner party. The perfect landscape lighting is necessary to set the mood and to add a touch of excitement. When you choose a custom design, your outdoor lights make a statement and create a memorable experience.

Draw attention to Your Best Features with outdoor lighting

Is your business working for you? If your business space has unique architectural features, then show them off with outdoor illumination. Outdoor lighting can enhance your building design and function. After dark, a beautifully illuminated business draws attention and interest. Features such as patios, terraces, fountains, statues, and courtyards transform with the right light placement. If You can create an inviting atmosphere your customers will spend more time and ultimately make purchases.

Grow your Business with Landscape Lighting and Offer Your Space to Host Functions

People are still connecting and gathering, but on a smaller, more intimate level. Large banquet halls and facilities aren’t getting as much use as they used to. Your business space may be just what someone is looking for. Expand your outdoor area to host local events and functions. This is a great way to make some extra revenue utilizing your outdoor space. Anniversary parties, business meetings, recognition dinners, art showings, and workshops usually take place after dark. Your outdoor lighting will play an important role and attract future clients.

Outdoor Lighting Adds Property Value and Curb Appeal

Landscape lighting highlights your property’s most impressive features while showcasing the functionality of its space. A poorly lit space appears limited and unimaginative to the eye, while a well-lit space is seen as spacious and cohesive. When you hire a professional designer to illuminate your business, you are increasing property value and curb appeal.

Provide Safety and Security

Outdoor lighting provides security after closing and a safe environment for your patrons. Protecting your business property and equipment by investing in quality security lighting can deter crimes at your business. Making sure your space is lit properly ensures that all entrances and exits, walkways, and steps can be fully seen at night to prevent your patrons from accidental falls and injuries. In addition to providing sufficient lighting, it’s important to routinely inspect your fixtures for breakage and weathering.

Contact Mobile Illumination for your free consultation and start to grow your business with outdoor lighting.

Want to see these landscape lighting techniques? Check us out on instagram! 

Have Any More Questions?

We’re here to help! Give us a call and we’ll answer any questions you have about your string lighting.