Every dealer knows how important it is for car dealerships to install holiday lighting and decor at their lots during the Christmas season. The holiday season is obviously a peak selling time for dealers everywhere. If you manage an auto dealership, you’ll want to take advantage of the increase in business during the Christmas selling season and attract as many customers to your dealership as possible.
As you probably know, one of the best ways to stand out during the holidays is with commercial holiday lighting and décor. But what about the rest of the year? Has it occurred to you that year round lighting can be equally effective in drawing attention to your dealership during non-holiday periods as well?
Marketing is of the utmost importance to an auto dealership. If a dealership can market itself well, it will have an abundance of customers on its lot during all selling periods. However, if a dealership falls short of marketing itself to the fullest extent possible, they will lose customer traffic and resulting sales. So it follows that a car dealership’s marketing must be robust and creative at all times.
Advertising banners, balloons and other promotional materials are great, but can only go so far. Bright and cheerful year round lighting is a great device for giving your dealership an exciting “glow” and gaining attention from customers all year long. It can also help to create a warm and friendly buying atmosphere and help to spotlight your dealership’s products.
The appearance of a dealer’s inventory is nearly as important as its service. Every area of a dealership has its own flow of traffic and lighting challenges. Installing the right lighting in the right locations is critical. At Mobile Illumination, we don’t just install lighting for the Christmas season. We also create year round lighting designs for car dealerships and other commercial properties. Our lighting professionals can help you evaluate your promotional lighting needs and provide an expert analysis of your dealership to create the best possible presentation. Each dealership calls for its own style of lighting, which is why we feature a large variety of lighting solutions. Here are just a few examples.
These heavy-duty globe-style string lights are designed to be mounted to a structure or supported by a guide wire. Festival lights are perfect for stringing across your lot.
Mini Light strings are classically elegant and ideal for wrapping your dealership’s bushes and posts. Bulbs may be clear or multi-colored and can be programmed to twinkle, dim or chase. LED Mini Lights are more efficient than traditional incandescent Mini Lights and can help you save on electricity.
Uplighting fixtures are installed on the ground pointing upward at featured autos and signage. They can be as simple as one fixture or as elaborate as several fixtures with colored gels. With LED systems you can even use a controller to change colors in sequence.
At Mobile Illumination, we work directly with you to design a highly personalized lighting display for your dealership. Your design is customized to your site’s specific needs and will be carefully pre-planned by our professional engineers to ensure a beautiful result. It will then be performed by a crew of experienced technicians under the supervision of a specially trained crew chief. We’ll provide all equipment and ongoing maintenance.
If you’d like to learn more about what Mobile Illumination can do to help you better market your auto dealership, give us a call for a free estimate. And let us help you present your dealership in its best light.